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Good Ole Fashion Creative PR

April 4, 2008

See, proof that not all PR reps are that bad…

It’s great to see a journalist of such great stature, John Soat of InformationWeek, call out not only our client, but “hat tip” the creative work of my team in, “CIOs and Spring Cleaning.”

First, let me tip my hat to the people at Micro Focus, a vendor of application portfolio management tools. It was an e-mail the company’s PR rep sent that inspired me to write this blog (guided, as I always am, by T.S. Eliot’s famous dictum: Good artists imitate, great artists steal).

Once again, a tip of the hat to Micro Focus, which the PR person describes as “the IT spring-cleaning experts.”

Yes, there are some bad apples in the PR bunch, but I’m a true believer that the good far outweigh the bad.

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