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Gartner & Forrester’s report card

March 19, 2008

The CMO of Jive Software, Sam Lawrence, issued his mid-semester grades to Forrester and Gartner in a post titled “Gartner and Forrester’s Report Card (so far).” Thanks to Carter Lusher of SageCircle for steering me to Sam’s blog.

Certainly not the first time Gartner has been taken to task for questionable client servicing practices.

Concerning Gartner, Sam writes: “Our account manager has disappeared. We’ve been trying to schedule briefings since January. We’ve emailed a ton and filled out online forms to no avail.”

That’s a disgrace, Gartner. I bet you pulled the ole bait and switch tactic so many of my competitors pull during the PR sales cycle.

Yes, us “smaller guys,” whether on the analyst or PR agency side, will always be more engaged, accessible, flexible, responsive, and willing to go the extra mile for our clients. It’s a fact.

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